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Why did the copywriter cross the road?

Humour works in many ways and on many levels. Here’s a Telegraph extract from ‘The Naked Jape‘, by Jimmy Carr and Lucy Greeves that shares some of them. They talk about setting up the punchline, comic...

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Good wine needs no bush

And neither should good copywriting There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we...

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X marks the spot

Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of...

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When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder...

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Advertising Copywriting At Its Best – The Copy Book

Do you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground.  I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for...

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