Why did the copywriter cross the road?
Humour works in many ways and on many levels. Here’s a Telegraph extract from ‘The Naked Jape‘, by Jimmy Carr and Lucy Greeves that shares some of them. They talk about setting up the punchline, comic...
View ArticleGood wine needs no bush
And neither should good copywriting There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we...
View ArticleX marks the spot
Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of...
View ArticleWhen copywriting becomes content strategy
In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder...
View ArticleAdvertising Copywriting At Its Best – The Copy Book
Do you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground. I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for...
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